"It has everything to do with your personality and how you connect with people, both the person you're interviewing and the people that are watching you," she said.
That view is likely to land well with younger creators who have built audiences by being direct, relaxed and fast on their feet. It may land less gently with anyone who spent years hauling camera gear through local news markets. Both things can be true.
What she says critics of the trend get right
Rancic is not pretending that anyone with a ring light is automatically ready for a live red carpet. She said she understands why some people are wary of influencers stepping into those roles, because good red carpet coverage requires more than enthusiasm and a decent outfit.
Preparation, she said, still matters.
"I was always very prepared," she said. "I was doing a news every day. I was naturally in it all the time, so I knew every movie, every TV show, every celebrity because I was interviewing them through the year."
That background gave her a base of knowledge before she ever asked a question. She knew the projects, the names and the context, which can make the difference between a real exchange and a two-minute promotional fog.
At the same time, Rancic said some of her strongest interviews happened when she did not cling too tightly to a prepared list.
"I found that sometimes the less prepared I was, the better the interview," she said. "If you're too prepared to your questions, then you might miss something big. So, it's a balance."
Her conclusion was simple: the best red carpet interviewers need both homework and instinct. "To be really good at that, there's a lot of natural ability," she added.
The Rancics are taking their curiosity to podcasts
Rancic is now moving into a new format with Bill through iHeartRadio's Bill and Giuliana: The Podcast. The couple, who have been married for more than 18 years, plan to use each episode to explore some of the internet's most searched questions.
Bill, 54, said the concept fits how they already operate as a couple.
"We're both naturally inquisitive people," he told E! News. "We're always trying to learn, grow and find out more information, and that's kind of an extension of the podcast."
Giuliana, 51, said the idea came to her last year while she was searching online for information about her colonoscopy. That is one way to turn a browser history into a media strategy.
She said the podcast has become more personal than they expected, even compared with their reality series Giuliana and Bill, which ran for seven seasons from 2009 to 2014.
"We never thought this podcast would get as revealing as it has become for us," she said, adding that the show feels "more revealing" than their reality series. "We're talking about stuff we never talked about on the reality show."
Why their son Duke remains off limits
Even with the new podcast leaning into personal subjects, Giuliana and Bill said there is one clear boundary: their 13-year-old son, Duke.
Bill said sharing deeply private details about Duke is "off limits" for now.
"He's very protected," he explained, "until he's old enough to make a decision if he wants to be in the public eye. Then, that'll be up to him."
Giuliana said Duke is not on social media and has no current interest in becoming a content creator or joining the public-facing world his parents know so well.
"He's definitely not into the public eye like we are, but he is very entrepreneurial," she said. "He loves business. He comes up with incredible business. He helps us."
It is a careful line for a family that has spent years on television: sharing enough to be honest with an audience while leaving a child room to decide his own level of visibility later. For Rancic, that same idea of choice seems to shape her view of the red carpet too. There is more than one way in, but once someone is there, they still have to do the job.
