Formula 1 Monopoly Edition Adds Grand Prix Play

What are Formula 1 and Hasbro saying about it?

Formula 1 Chief Commercial Officer Emily Prazer said the edition “captures the excitement and competitiveness of the sport in a fun, accessible way.” That is the core pitch: take a sport defined by speed, engineering and expensive global travel, then compress it into something people can play at home.

Hasbro President of Toy and Games Billy Lagor said the edition “feels authentic to both worlds,” referring to the balance between Monopoly’s long-running board-game formula and Formula 1’s race-day structure.

That balance matters. A branded board game can easily feel like a logo placed on a box and sent out into the world with great confidence. This version is being framed as more than that, with circuits, teams, helmets and points all designed to make the crossover feel recognizably F1.

Why is Formula 1 moving further into games and merchandise?

The Monopoly launch comes during a period of major mainstream growth for Formula 1. The sport has been chasing audiences beyond traditional Grand Prix attendees for years, and the strategy has worked with impressive precision.

Recent expansion has included:

• A popular Netflix series that helped introduce the sport to new viewers
• A theatrical Formula 1 film
• A previous UNO collaboration with Mattel
• A growing presence in the United States and other key entertainment markets

The new Monopoly game fits neatly into that broader licensing push. Formula 1 has become one of the more dependable brands for entertainment crossovers, particularly as younger and newer fans look for ways to engage with the sport outside race weekends.

It also gives fans a version of the competition that does not require understanding tire degradation, steward decisions or why a team radio message can sound like a coded diplomatic incident.

Where does this fit in Hasbro’s year?

For Hasbro, the Formula 1 collaboration arrives during an already busy 2026. In April, the company unveiled a $600 ultra-realistic Grogu animatronic, aiming at collectors willing to spend serious money on a very expressive small alien.

In January, Hasbro also faced a shareholder lawsuit over allegations that it overprinted Magic: The Gathering cards to offset losses elsewhere in the business.

Against that backdrop, the Monopoly Formula 1 Edition gives Hasbro another high-profile licensed product with built-in collector appeal. It is being positioned both as a family game and as a keepsake for F1 fans, which is a useful combination when a sport’s audience is expanding beyond its traditional base.

For Formula 1, the logic is equally clear. The more places the brand can show up, on screens, in cinemas, in card games and now on a Monopoly board, the easier it becomes to keep casual fans connected between races. The grid may be on the board now, but the bigger race is still for attention.