A Burger King franchise operator, Groupe CGR, has said the desserts will be sold in “all” Burger King restaurants. Official promotional materials and other reports are more cautious, referring to availability at participating locations and while supplies remain. Anyone making a special journey may therefore want to check first.
The dessert began as a Paris-area test
The Ice Burger is not entirely new. Burger King introduced it at 17 restaurants around Paris on April 22, 2025, as part of a dessert-counter concept called Home of the Ice Burger.
That trial offered more than the brioche creation. Its menu also included waffles, ice cream, pastries and Kings Pops, described as doughnut-like desserts. The format gave Burger King a dedicated space to compete for customers who wanted something sweet after their meal, or perhaps instead of one.
The expanded 2026 release suggests the limited experiment generated enough interest to justify a much larger campaign. However, Burger King France has not disclosed trial sales, customer numbers or projections for the new rollout. There is also no confirmed plan to make the product permanent.
Delish corroborated the September 8 release and the two advertised flavors. No substantive sales results have emerged ahead of the general launch, leaving social media enthusiasm to perform its traditional role as a substitute for commercial data.
Burger King invented a pastry chef for the campaign
The original launch arrived with an advertising stunt built around Clément Chasneau, presented at first as an “illustrious pastry chef.” He was later revealed to be a Burger King crew member rather than a decorated figure from French fine dining.
Agency Buzzman developed the campaign, which included outdoor advertising, social media promotion and a film directed by Alex Masson. Its slogan was: “No need to be a great pastry chef to make great desserts.” The employee reveal supported that message rather efficiently, while also saving everyone from pretending a brioche filled with branded spreads required years of classical training.
The approach positioned the Ice Burger as an accessible indulgence rather than an attempt at serious pâtisserie. It also gave the product a story beyond the basic novelty of putting hot bread around cold ice cream, a combination that was always likely to produce opinions.
Will the desserts reach the US or UK?
Burger King has announced no release for the United States or United Kingdom. For now, the desserts remain a French promotion, with delivery specifically excluded.
That restriction has not discouraged overseas requests. One commenter wrote, “Damn I wish the US would get some of these things yall post.” Another compared the launch with Taco Bell’s Churro Ice Cream Taco, asking: “First Taco Bell with the chocolate taco now this. Y’all trying to do something to us or what.”
The food account JunkFoodGuru responded with “Ommgg😍,” while a separate comment claiming the dessert “would change me as a person” received more than 400 likes. Not everyone was persuaded. One critic called the warm-bread-and-ice-cream combination “a monstrosity.”
Biscoff already has a record of attracting fast-food attention outside France. McDonald’s previously offered a Biscoff McFlurry in the US, although only at one restaurant. Burger King’s latest creation also joins a crowded field of deliberate menu mashups, including KFC’s Oreo chicken burger.
For customers outside France, admiration and alarm will have to remain online activities. Burger King has given no indication that either flavor is crossing another border.
