Justin Bieber’s Coachella lift was not just a California story. It was not even mainly a North American one. After his April 11 headlining set, Bieber’s catalog surged around the world, with the sharpest percentage gains landing far from both the festival site and his Canadian home base.

According to Luminate, Bieber’s songs generated 663.9 million official on-demand streams worldwide in the week ending April 16. That is a 171% jump from the previous week, enough to push him across the April 25-dated Billboard charts, including movement on the Billboard 200 and Billboard Hot 100. His April 18 Coachella follow-up set will be reflected on the next chart cycle, dated May 2.

The headline is simple: Coachella still happens in a field, but its real export is now video.