A penis cream lawsuit involving Brad Pitt’s skincare venture is now, somehow, an actual entertainment-law story. Malibu-based intimate-care brand Beau D. has sued Beau Domaine, the beauty company Pitt co-founded with France’s Perrin family, over what it says is a confusingly similar name and branding.
The dispute, first reported by Air Mail, centers on Beau Domaine’s rebrand last summer from its previous name, Le Domaine. Beau D. says the new identity comes too close to its own, alleging trademark infringement, false designation of origin, and common-law unfair competition under California’s Business and Professions Code.
Why Beau D. says Beau Domaine crossed a line
Beau D. isn’t exactly in the same luxury lane as Beau Domaine, at least not in product category. The Malibu brand sells intimate grooming products for men, led by a product called “D. Cream,” which it describes as “service for your private parts.” Its website also features a sperm-shaped cursor, because subtlety apparently had another appointment.
That distinction, the company says, does not solve the problem. Its complaint argues that Beau Domaine’s name and branding could confuse customers about who made the products where they come from In trademark terms, that is the kind of overlap companies tend to take seriously, even when the products themselves are not exactly shelf neighbors.
Beau D. founder Brandon Palas reportedly learned about Beau Domaine’s name change from friends who noticed the similarity. According to the report, Palas tried three times to reach a private settlement before filing suit.
