PewDiePie YouTube vlogs are coming to an end, with Felix Kjellberg saying he and his wife, Marzia, want to give their son Björn more privacy as he gets older. The family photo album now has 110 million potential viewers, which complicates things a bit.
In a video titled “Ending the vlogs,” uploaded on May 23, PewDiePie said the couple plans to stop posting regular family vlogs in September. The choice ends nearly four years of videos about their life in Japan, where the series became a steady part of his channel after the couple moved there.
Why PewDiePie and Marzia are stopping the vlogs
Kjellberg said the shift is mainly about Björn, who is now 3 years old and increasingly visible in the couple’s online life.
“Now he’s 3 years old and we feel like it’s a good time to end the vlogs,” PewDiePie said. “If he wants to be part of it, that should be his choice later.”
That gets to the emotional core of the announcement. This is not just a creator changing formats or easing back on a schedule. It is a parent drawing a boundary around a child who did not choose to grow up in front of an audience.
PewDiePie said they may still share the occasional photo or clip of Björn online. They are ending the expectation — and the pressure — that family life has to be a regular part of the channel.
“We just feel like the vlogs puts too much pressure on his appearance online,” he added.
How the Japan vlogs became part of the channel
The vlog series began shortly before PewDiePie and Marzia moved to Japan. At first, the idea was to share what it was like to adjust to a new country and a new chapter of their lives.
“The outpouring love and support made us really, really want to continue doing the vlogs,” he said.
Over time, the videos became less about relocation logistics and more about day-to-day family life. For viewers, that made the series feel personal and familiar. For the family, it also meant their private milestones were becoming regular content.
Kjellberg thanked viewers for supporting the videos over the years and said the audience helped make the move to Japan feel less isolating. That support clearly mattered. But the balance has changed, and the couple now appears ready to step back before Björn becomes even more central to the channel’s storytelling.
What this means for PewDiePie’s channel
PewDiePie remains one of YouTube’s biggest creators, with more than 110 million subscribers. Ending the vlogs does not mean he is leaving the platform, and he did not frame the announcement as a retirement from YouTube.
Instead, this is a narrower decision about family content and a child’s privacy. The regular life vlogs will continue until September, then come to a close.
For longtime viewers, the announcement may feel like the end of a softer, more domestic era of PewDiePie’s channel. For Björn, it means something more practical: a little less of his childhood being packaged for public consumption before he is old enough to have a say.
