With The Boys wrapping its fifth and final season this week, the Vought Rising trailer makes one thing clear: Prime Video is not done digging through the corporate wreckage. The prequel series rewinds to 1950s New York City to explore the early days of Vought and the making of Jensen Ackles’ Soldier Boy, because apparently one morally ruined superhero empire was not enough.

The first trailer, released Friday morning, frames the new series as an origin story with polished suits, retro costumes, and deeply unethical science. Very on-brand.

What the trailer reveals about Vought’s early years

Vought Rising takes viewers back decades before Homelander, The Seven, and the public-relations machine that made superhero corruption look marketable. The new footage shows Vought’s roots in 1950s New York, where the company’s experiments are already crossing lines with impressive speed.