A Tom Holland interview has produced the sort of honesty actors usually save for long after a film leaves theaters. Speaking on the July 22 episode of Dish Podcast, Holland admitted that promoting a movie can become awkward when he does not believe audiences should actually see it.

“When you’re doing press for movies you’re really proud of, it’s really easy,” he told hosts Nick Grimshaw and Angela Hartnett. “Because when they ask you questions about why should people go and watch this movie, you’re not lying to anyone.”

That has not always been his experience. Holland recalled being asked why people should buy tickets while privately thinking: “You shouldn’t, because it’s shit.” A minor obstacle when the job is to say precisely the opposite.